INTRODUCTION

At Lorina Balteanu, we place great importance on respecting the privacy of our users and
complying with applicable legal provisions. This privacy policy explains how we collect, use, and protect your personal data when you visit our website, www.lorinabalteanu.com
(hereinafter referred to as "the Site"). Please read this policy carefully before submitting any personal data to us. By using our Site, you consent to the collection, storage, and use of your personal data as described in this policy.

DATA CONTROLLER

Lorina Balteanu, a company based at 29 Rue Dauphine, 75006, Paris, France, is responsible for processing your personal data for the Site. This policy may be updated from time to time. The date of the latest revision will be indicated at the top of this page. We encourage you to review this policy periodically.

WHEN DO WE COLLECT YOUR PERSONAL DATA?
We collect personal data from you in the following circumstances:
● When you visit our Site.
● When you create an account on the Site.
● When you make a purchase or reservation either on the Site or at one of our
authorized retail locations.
● When you subscribe to our newsletters or communications.
● When you participate in special campaigns, surveys, contests, or market research.
● When you interact with us on social media platforms (Instagram, Facebook etc.)
using hashtags such as #lorinabalteanuparis or others we may offer.
● When you contact us, such as by email, phone, or chat, or provide feedback on our products and services.
● When you grant third parties permission to share your data with us.

WHAT PERSONAL DATA DO WE COLLECT?

We collect personal data that can identify you directly or indirectly, including but not limited to:
● Identification data (e.g., title, name, postal address, email address, phone number, date of birth, usernames, passwords).
● Transaction and order history (e.g., order numbers, purchase history, requests, and correspondence with customer service).
● Data related to your use of our Site, including your IP address, browsing behavior,
and device information.
● Social media data (e.g., usernames, posts, captions, location, and content shared
with our hashtags).
● Content you share with us (e.g., photos, videos, reviews).
● Data provided by you when requesting services, subscribing to newsletters, or
interacting with us in any other way.

WHY IS YOUR PERSONAL DATA COLLECTED?

We process your personal data for the following purposes:
● To manage and enhance your experience on the Site.
● To fulfill orders, deliver products, and process payments.
● To send you marketing communications, with your consent, or based on legitimate interest.
● To detect and prevent fraud and manage disputes.
● To comply with legal obligations and regulations.
● To improve customer service and respond to your requests, feedback, and complaints.

WHO DO WE SHARE YOUR PERSONAL DATA WITH?

We will never sell or rent your personal data. However, we may share it with the following parties:
● Our parent company, subsidiaries, and authorized third-party service providers (e.g., payment processors, customer service providers, logistics companies) to fulfill services on our behalf.
● To comply with legal obligations or to protect our rights or property.
● In case of data transfer outside the European Economic Area (EEA), we ensure compliance with applicable data protection laws and contracts such as the Standard Contractual Clauses adopted by the European Commission, or rely on adequacy decisions or certifications like the EU-U.S. Privacy Shield for transfers to the United States.

HOW DO WE PROTECT YOUR PERSONAL DATA?

We take appropriate technical and organizational measures to safeguard your personal data against unauthorized access, alteration, and destruction. These measures include:
● Limiting access to personal data to authorized staff.
● Using encryption, secure servers, firewalls, and other security technologies.
● Conducting regular reviews of our data protection practices.

COOKIE POLICY

We use cookies to improve your experience on the Site. A cookie is a small text file stored on your device when you visit our website. Cookies help us remember your preferences, such as language settings, and enhance your browsing experience. You can accept or manage cookies through the cookie banner on our Site. You can also control or delete cookies through your browser settings at any time, but please note that disabling cookies may affect the functionality of some parts of the Site. For more details, consult our Cookie Policy available via the cookie banner.

SOCIAL MEDIA CONTENT

If you use our hashtags or share content on social media platforms (e.g., Instagram,
Facebook, Pinterest, LinkedIn, Twitter), you acknowledge and consent that your content may be featured on our Site and linked to our products and services. Please note that the use of social media platforms is governed by their terms and conditions, and we encourage you to review them regularly.

DATA RETENTION PERIOD

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Generally:
● Customer data is kept for three years from the last interaction or the end of our
relationship, after which we may contact you again for marketing purposes.
● Order and invoice data are retained for up to 10 years in compliance with legal
requirements.
● Financial data and telephone call recordings are retained as necessary for legal and operational purposes.
You can request the deletion of your personal data at any time, except when retention is required by law.

YOUR RIGHTS
In accordance with data protection laws, you have the following rights:
● Right of access: You can request a copy of your personal data.
● Right to rectification: You can request corrections to inaccurate or incomplete data.
● Right to deletion: You can request the deletion of your data under certain conditions.
● Right to restriction of processing: You can request the limitation of data processing in certain circumstances.
● Right to portability: You can request the transfer of your data to another service provider.
● Right to object: You can object to processing based on legitimate interests, including direct marketing.

To exercise your rights, please contact us at:

● Email: contact.lorinabalteanu@gmail.com
● Postal Address: Lorina Balteanu,29 Rue Dauphine, 75006 Paris, France

We will respond to your request within one month. If you are dissatisfied with our response, you have the right to lodge a complaint with a supervisory authority.

CHANGES TO THIS PRIVACY POLICY

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with the revised date. We encourage you to review this policy periodically to stay informed about how we are protecting your personal data.